Mobile Games & AR
Shake It Up! Poker for Deck of Dice
Challenge - Design a new play mechanic for the casual user. Coach and mentor a team of art and design students in the production of high-quality game assets. Coach the company owner/CEO on the art and science of game design.
What I Did - as the Chief Creative Officer and Lead Designer, I was responsible for...
- Creating User Personas and Analyzing Current Gaming Trends
- Game Design, UI / UX Design, Art Direction, Build Interactive Prototypes
- Design, Test, and Refining Onboarding to Optimize Funnel
Results
- Created a casual PvP Poker game that appealed mainly to a 65% female demographic - the Holy Grail of casual games.
- Top 1% metrics on Facebook Instant Games
- Game licensed to Scientific Games - the world's largest slot manufacturer
- Licensing discussions ongoing with Hard Rock Casino




Smule's Magic Piano
Challenge - Smule's flagship product in 2011 was Magic Piano. Unfortunately, its monetization was short of expectations. I redesigned the navigation and the in-app store.
What I Did - as Director of Design, it was my job to..
- Create all UI / UX Design
- Create New Navigation Design
- Provide Art Direction
Result - In-app purchases doubled.




Streakwise Football
An amazing app and website based on an algorithm that successfully picked winners and losers -- beating Vegas oddsmakers.
What I Did -
- All UI / UX and Navigation Design
- All Visual Design


Neanderville
An original concept that combined time travel and stealth education.
What I Did - as founder, I needed to..
- All Concept Design
- All Game Design
- All UI / UX Design
- Provide Art Direction
- All iOS Programming
Result - Fundraising efforts were ultimately unsuccessful. However, the work did serve as a showcase that led to a GM Role at Rockyou




Smule's Magic Guitar
Challenge - Playing the Magic Guitar game was only possible if the user cradled the phone like neck of a guitar. I designed a tutorial that included animated examples to guide the user to proper operation.
What I Did - as the Design Director, I needed to...
- Create All UI / UX Design
- Provide Art Direction
Result - successful re-launch resulted in 30% increase in retention.




Glu Mobile
Glu Mobile was one of the first US companies to design, produce, develop, and publish mobile games.
Challenge - Navigate the uncharted territory of the new mobile game market.
What I Did - after the company founders were removed, I was responsible for...
- Managing a Team of Producers, Artists, and Engineers
- Providing UI / UX Design
- Providing Art Direction
Results - Products I designed, developed, or produced accounted for over 85% of revenue - which led to an IPO.



