Mobile Games & AR

Shake It Up! Poker for Deck of Dice

Challenge - Design a new play mechanic for the casual user.  Coach and mentor a team of art and design students in the production of high-quality game assets. Coach the company owner/CEO on the art and science of game design.

What I Did - as the Chief Creative Officer and Lead Designer, I was responsible for...

• Creating User Personas and Analyzing Current Gaming Trends
• Game Design, UI / UX Design, Art Direction, Build Interactive Prototypes
• Design, Test, and Refining Onboarding to Optimize Funnel

Results 

• Created a casual PvP Poker game that appealed mainly to a 65% female demographic - the Holy Grail of casual games.
• Top 1% metrics on Facebook Instant Games
• Game licensed to Scientific Games - the world's largest slot manufacturer
• Licensing discussions ongoing with Hard Rock Casino

Smule's Magic Piano

Challenge - Smule's flagship product in 2011 was Magic Piano. Unfortunately, its monetization was short of expectations. I redesigned the navigation and the in-app store. 

What I Did - as Director of Design, it was my job to..

• Create all UI / UX Design
• Create New Navigation Design
• Provide Art Direction

Result - In-app purchases doubled.

Streakwise Football

An amazing app and website based on an algorithm that successfully picked winners and losers -- beating Vegas oddsmakers.

What I Did - 

• All UI / UX and Navigation Design
• All Visual Design

Neanderville

An original concept that combined time travel and stealth education.

What I Did - as founder, I needed to..

• All Concept Design
• All Game Design
• All UI / UX Design
• Provide Art Direction
• All iOS Programming

Result - Fundraising efforts were ultimately unsuccessful. However, the work did serve as a showcase that led to a GM Role at Rockyou 

Smule's Magic Guitar

Challenge - Playing the Magic Guitar game was only possible if the user cradled the phone like neck of a guitar. I designed a tutorial that included animated examples to guide the user to proper operation.

What I Did - as the Design Director, I needed to...

• Create All UI / UX Design
• Provide Art Direction 

Result - successful re-launch resulted in 30% increase in retention.

Glu Mobile

Glu Mobile was one of the first US companies to design, produce, develop, and publish mobile games.

Challenge  - Navigate the uncharted territory of the new mobile game market.

What I Did - after the company founders were removed, I was responsible for... 

• Managing a Team of Producers, Artists, and Engineers
• Providing UI / UX Design
• Providing Art Direction

Results - Products I designed, developed, or produced accounted for over 85% of revenue - which led to an IPO.